Abstract Submission
until March 1st 2017
Abstract Acceptance Notification
until March 5th 2017
Full Paper Submission
until May 22nd 2017
Article Acceptance Notification
until May 28th 2017
Conference Fee Payment & Registration
Early Bird Registration
February 12th – April 27th, 2017
Regular Registration
April 28th – June 7th, 2017
* If your paper is not accepted, your payment will be refunded.

Short Description

The 5th International Conference on „Marketing and Business Development” (MBD2017) will be hosted by the Marketing School from the Bucharest University of Economic Studies, on June 15th - 17th 2017.


The conference brings together representatives of academia, governmental institutions, industry and research centers to share knowledge and experiences related to this scientific event’s main theme.



Conference Aim

The conference is designed to facilitate the communication within a worldwide community of marketing and business specialists. The event aims to become a scientific forum to discuss the state of the art, innovative strategies, new researches and recent marketing developments in the context of the latest changes in global business environment.


The conference encourages both theoretical and practical contributions on the following main topics, but not limited to: marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, global marketing, online marketing, interactive marketing, business to business marketing, marketing communications, brand management and consumer behavior, business strategy, knowledge management, corporate social responsibility, entrepreneurship, sustainable development and economic growth.



Publication opportunity

Abstracts of the accepted papers, after a double blind peer-review, will be published in Abstracts of the 5th International Conference on Marketing and Business Development, MBD 2017 (digital media), subject to author’s prior registration and payment.


Authors have the option to publish their accepted and presented full papers in the International Conference on Marketing and Business Development Journal, which will be listed in the following academic databases and indexes: Index Copernicus , RePEc , EconPapers , IDEAS , Cabell’s Directories, , Scribd, , Microsoft Academic Search and , Google Scholar .


The International Conference on Marketing and Business Development Journal will be sent to the academic database Thomson Reuters (former ISI Proceedings) for indexing in the Conference Proceedings Citation Index.



The 4th International Conference on Marketing and Business Development is hosted by the Marketing School
from the Bucharest University of Economic Studies, on June 8th - 10th 2017