marketing and business development 2nd international conference logo
Abstract Submission
until March 1st 2017
Abstract Acceptance Notification
until March 5th 2017
Full Paper Submission
until May 22nd 2017
Article Acceptance Notification
until May 28th 2017
Conference Fee Payment & Registration
Early Bird Registration
February 12th – April 27th, 2017
Regular Registration
April 28th – June 7th, 2017
* If your paper is not accepted, your payment will be refunded.

The 5th International Conference on „Marketing and Business Development” (MBD2017) will be hosted by the Marketing School from the Bucharest University of Economic Studies , on June 15th - 17th 2017.

The conference is designed to facilitate the communication within a worldwide community of marketing and business specialists. The event aims to become a scientific forum to discuss the state of the art, innovative strategies, new researches and recent marketing developments in the context of the latest changes in global business environment.


The Bucharest University of Economic Studies, established by Royal Decree on April 6th, 1913, is today a research intensive university, institutionally accredited by the Romanian Agency for Quality Assurance in Higher Education.


The Marketing School is the leading Romanian marketing school ranked A class, according to the Romanian Ministry of Education, and it was evaluated by European Universities Association and included in the U-Multirank classification.

Jean-Michel Raicovitch Alumni of Ecole Centrale Paris and Berkeley University, JM Raicovitch is Associate Professor @CNAM Paris and co-President of ADETEM. After being a consultant for Accenture, he has been CEO of a company from the Accor group specialised in loyalty programs and then founded Celadons, a CRM consulting company that he manages today. He is the co-author of the book "Intelligence Marketing - Innovation, digitalisation, cross canal... repères et recommandations pour relever les nouveaux défis".

For any information regarding the conference regulation, payment options, program, abstract and article format, choosing a hotel, transportation or visas please contact the organizing committee.

(see the contact page...)
The 5th International Conference on Marketing and Business Development is hosted by the Marketing School
from the Bucharest University of Economic Studies, on June 8th - 10th 2017